I’m glad you’re here. Let me tell you a little bit about myself.
Living my dream by doing what I love. Designing for people and making their lives simpler.
My journey into design began with a childhood passion. I practically lived on my old computer, discovering new software and marveling at what I could create (think of it as ‘testing digital products’). Drawing was another passion of mine, inspired by Sunday mornings spent with ‘Cartooning With Blitz’ (combining visual design with a touch of nostalgia). From then on, turning this passion into my life’s work became my ultimate dream.
Today, I’m living the dream as a full-time freelance Art Director and UI/UX Designer. I have the chance to collaborate with creative agencies worldwide, work with amazing and diverse teams, and bring bold ideas to life. Plus, I enjoy sharing my insights with the design community in my spare time, helping others unlock their own creative potential.
“ This story, always leaves me thinking that I am created, to create ”
9 years of experience working with different creative agencies & clients has taught me a lot, from just understanding design to understanding people too, I’ll let you discover my work history overview.
Junior UI Designer
• UI of websites and apps.
• Design of landing pages and newsletters.
• Implementing responsive design for various devices.
• Collaborating with developers for seamless integration.
• Integrating feedback to refine and enhance design solutions.
• Creating style guides
Senior UI Designer
• Refont website flyer.be.
• Fixing design problems.
• Creating prototypes & wireframes.
• Planing and conducting user research and competitor analysis.
• Creating visual content. Landing pg & Newsletter…
• Aligning visual design with business objectives.
Design Manager
• Coaching of the design team. Recruitment and supervision of senior designers.
• Creative problem solving (CPS).
• Rebranding flyer.be in collaboration with the marketing team.
• Creating presentations and project plans.
• Research and improvement of the e-commerce website.
• Align design with strategic goals.
• Proposing innovative concepts to drive marketing impact.
UI & UX Designer
• Designing interactive prototypes and wireframes.
• Creating high-fidelity UI designs. • Crafting original graphic elements.
• Conducting user research and integrating findings into design.
• Implementing responsive design for various devices.
• Collaborating with developers and product managers to refine designs.
Art Director
• Management of the design team.
• Research and brainstorming of creative ideas.
• Solving design problems.
• Developing the overall look and feel of an ad campaign.
• Determining the types of art elements to use on a project and how best to represent it visually.
• Presenting and explaining design concepts to clients.
• Convincing and defending design choices to stakeholders.
Art Director & UI/UX Designer
• Specialize in assisting clients with their branding and digital product objectives.
• Unique approach, “People,” focused on immersing in the perspective of the target audience at every project stage.
• Prioritize the target audience’s viewpoint to ensure deliverables resonate deeply with them.
• Harmonize aesthetic appeal with functional excellence.
• Achieve outcomes that leave a significant impact.
My 3 little things that come with big results
Transparency Reflexion Exigence
Transparency Reflexion Exigence
Transparency Reflexion Exigence
Transparency Reflexion Exigence
Transparency Reflexion Exigence
Transparency Reflexion Exigence
Exigence
I aim for more than project success; I seek pride in delivering top-quality work that aligns with my high standards. Exceptional work can create impact & earn recognition.
Transparency
I ensure deadlines are met, deliver on time, and keep everyone updated to foster trust and smooth project execution through transparency.
Reflexion
Designing is complex. I focus on the target audience, using cognitive, social, and psychological insights to guide the creative process and influence decision-making.
