Rebranding of flyer.be, new identity towards new objectives.

The Belgian reference in the world of online printing with more than 125.000 customers per year in 4 countries wanted to change their visual identity by a quality one that meets the design trend and describes the professionalism, expertise and quality it offers to their customers.

My role was to take the flyer.be brand to a cleaner, more professional level, in line with the market demands. And above all not to disappoint this large number of customers, “as you know customers hate change”.

What’s done ?

  • Logo
  • Colors
  • Typography
  • Slogan
  • Visual Communication
  • Website
  • Mockups
  • Advertising

Advertising

My touch in marketing

To meet the needs of the marketing team, ads need to be created for different events and promotions throughout the year, my role is to make sure that it is creative, different and well conveyed to the target, and why not make it go viral. « the dream of every mkt team »

Digital

flyer.be Website, improving UX & UI

Taking care of the website, bringing it out of its old school skin with a more modern design that responds to the needs of the customers, based on research, studies and user testing to offer a product that is familiar to the target audience, flexible and easy to use, without forgetting the user interface « UI » side to give more credibility to the website.

Before my intervention

The website suffered from several problems, non-responsive, no visual coherence, badly organized visual hierarchy. a complicated process towards the customer’s objective, and others…

After my intervention

Improve the user experience by redesigning every page of the site, offering new features, minimizing the interface, and reorganizing the site structure so that it is easy to use and beautiful to see.

“Our website is much better, nice work has been done on the aesthetics and user experience, less customers complain than usual, which has saved us time to worry about other things.”

Founderflyer.be

My touch in Print

The flyer.be sample flip includes a small sample of all paper types, flag & banner materials, and available stunning finishes. It is a great way to get a sneak peek of the materials before ordering or to show to customers.