M Avenue is the “Avenue of the Gardens”, 500 meters long, ideally located in the heart of Marrakech. It runs alongside the Four Seasons Resort and will link the Palais des Congrès on Boulevard Mohamed VI to the Menara Gardens. It offers an innovative mix of hotels, residences, offices, stores, restaurants, cafes, art galleries and exhibition spaces.
I had the pleasure of working on this project as the art director, my mission was the artistic supervision of the brand. I sought to create a unique identity & graphic universe for this project so that it could stand out from the crowd and competitors.
What’s done ?
- Logo design
- Brand identity
- Digital design
- Website
- Advertising Outdoor
- Advertising Indoor
Components M Avenue
Art direction
I was in charge of creating the visual identity, the graphic atmosphere and the aesthetic universe of each of its different components in order to offer its visitors an enriching and unique experience on all levels,
Advertising
My touch in marketing
In the service of marketing and creative strategy, and working with the marketing team, I create visual concepts based on creative, fun ideas that tell a story and leave a mark.
Digital Communication
Social networks
I was in charge of creating the visual identity, the graphic atmosphere and the aesthetic universe of each of its different components in order to offer its visitors an enriching and unique experience on all levels,
Advertising
My touch in marketing
In the service of marketing and creative strategy, and working with the marketing team, I create visual concepts based on creative, fun ideas that tell a story and leave a mark.
User Interface Design
M Avenue website
Creation of a modern website design that meets the needs of customers, based on research, studies and user tests to offer a product that is familiar to the target audience, flexible and easy to use, without forgetting the user interface “UI” side to give more character and taste to the aesthetic side.
Project launch
My touch in production
My role as artistic director is also to ensure the smooth running of the production, to be present at the events, to keep this creative vision, to lead the team and to make sure that everyone follows the rules we have set up.
