Located in the heart of M Avenue on a 3000 m2 area. This interactive cultural center consists of a permanent exhibition space, a 400-seat auditorium, as well as a rooftop that invites its guests to an authentic immersion in the Moroccan culinary art.
I had the pleasure of being in charge of the visual aesthetics of this unique project by bringing in my conceptual ideation and design skills. Bringing in that artistic eye to ensure that the project will be aesthetically pleasing and hold the attention of the audience or consumer.
What’s done ?
- Logo design
- Brand identity
- Digital design
- Website
- Advertising Outdoor
- Advertising Indoor
Logo design
Creating a design that communicates in an instant who Meydene is and what they do. From concept to deployment, taking things into consideration to make the concept stronger with great typography, simple colours and a strong visual element.
Advertising
My touch in marketing
also known as out of home advertising, my role is to design an image, or come up with an idea and put it on an image that showcases this unique “Meydene” project and explains to people what exactly it is as this immersive experience is something new to the target audience that they will need to discover.
Digital Communication
Social networks
I was in charge of creating the visual identity, the graphic atmosphere and the aesthetic universe of each of its different components in order to offer its visitors an enriching and unique experience on all levels,
Advertising
My touch in marketing
In the service of marketing and creative strategy, and working with the marketing team, I create visual concepts based on creative, fun ideas that tell a story and leave a mark.
User Interface Design
Meydene website
Creation of a modern website design that meets the needs of customers, based on research, studies and user tests to offer a product that is familiar to the target audience, flexible and easy to use, without forgetting the user interface “UI” side to give more character and taste to the aesthetic side.
Project launch
My touch in production
My role as artistic director is also to ensure the smooth running of the production, to be present at the events, to keep this creative vision, to lead the team and to make sure that everyone follows the rules we have set up.
