Tim Hortons, part of Restaurant Brands International, is one of North America’s largest restaurant chains operating in the quick service segment. Founded as a single location in Canada in 1964, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos, and espresso shots), specialty teas, and fruit smoothies, fresh baked goods & other food products.
In order to ensure the successful launch of the tim hortons brand in Morocco, I was tasked with responding to the marketing and creative strategy in order to offer the best solutions and ideas that would meet the client’s needs by adapting to the target audience.
What’s done ?
- Social media design
- Landing page
- Visual shop
- Advertising Outdoor
- Advertising Indoor
Digital Communication
Social networks
In order to communicate on Tim Hortons and to make better known the project to the target on the social networks, the animation of the various pages Instagram, Facebook, or other is necessary by the creations of the various type of visual that it is a post, carousel, animated video, reels or story…
Indoor Advertising
Visual designs for the interior of the coffee shop
I was in charge of defining the visual aspect of the Tim Hortons posters and menu, which was then declined on the different offers and products that Tim Hortons proposes to its customers in order to display it inside the coffee shop.
User Interface Design
M Avenue website
Creation of a modern website design that meets the needs of customers, based on research, studies and user tests to offer a product that is familiar to the target audience, flexible and easy to use, without forgetting the user interface “UI” side to give more character and taste to the aesthetic side.
Outdoor Advertising
Fence banner printing
creation of visual banners to be displayed in front of the shop, to announce the opening of the 1st Tim Hortons in morocco, with creative ideas that tell the story of the project,ct and attract attention, for example : the concept with the message “so close it already smells” with coffee scent diffusers installed on the side that will make the passer-by want to have a good coffee at Tim Hortons after smelling it… (who doesn’t want a coffee after smelling it?)
Opening
My touch in marketing
In the service of marketing and creative strategy, and working with the marketing team, I create visual concepts based on creative, fun ideas that tell a story and leave a mark.
